What is Search Engine Optimisation?
Search Engine Optimisation is an integral component of any marketing strategy. SEO involves optimising website pages to rank for specific keywords people search for online – these may be product keywords or informational keywords.
Google gives priority to content that provides value to searchers. It recognises pages that quickly cover all aspects of an issue for searchers to locate what they need.
Keywords
Keywords are the words or phrases people enter into search engines to locate information. By targeting relevant keywords to your business, you can increase its chance of appearing in search results. Keywords may consist of one word (also referred to as “long-tail keywords”) or multiple (known as “long-tail keywords”). Various keyword research tools, such as Google’s Keyword Planner, provide data on the number of searches for specific terms while helping identify related words.
Once you have an extensive list of potential keywords, you must produce quality content optimised for those words and phrases. It may involve creating new pages or updating existing ones – the latter might include adding LSI keywords (words or phrases that are logically or semantically related to your primary keywords, such as ceramic tile and tile installation) and your main focus word – “glass tile.”
As part of your keyword strategy, paying attention to the competition when selecting keywords is essential. Use an analytical tool like SpyFu to see what competitors are targeting and which opportunities they miss out on. However, be careful not to optimise content, as this could turn away visitors or land you in Google’s doghouse – an effective strategy is distributing your keyword throughout your content while prioritising readability over keyword density.
On-page optimisation
Search engine optimisation (SEO) employs various techniques to increase website visibility in search engines. Augmentum Digital SEO Melbourne can be divided into two categories: on-page and off-page, with the former consisting of optimising aspects under webmaster control such as keywords, meta tags, content and HTML code, while the latter refers to off-page promotion methods such as link building.
Regarding on-page SEO, the first step should be identifying what keywords are essential for your business. Once identified, these keywords can help create a list of pages that need optimising before beginning content creation using those exact keywords – the best way would be writing for users instead of search engines, as this will ensure it resonates more with its intended target audience.
On-page SEO includes optimising the title tag and meta description to maximise their effectiveness on SERPs. A meta description is a short paragraph that briefly summarises what your page is about and should include your keyword(s). Ideally, this should be written naturally without sounding awkward.
On-page SEO also involves optimising the speed and mobile-friendliness of your site, both of which are vital considerations as Google prioritises sites that provide its users with an enjoyable experience.
Off-page optimisation
Off-page SEO (Search Engine Optimisation) is integral to any successful digital marketing campaign. It encompasses activities outside the website, such as link building and social media marketing, to increase authority and visibility within search engine results pages (SERPs). Off-page optimisation should complement on-page optimisation strategies as part of a comprehensive strategy for Augmentum Digital SEO Melbourne success.
Off-page SEO factors are integral to how Google determines your website’s authority, relevance and trustworthiness. These can include things such as backlinks and social media mentions; all these help search engines better comprehend your site’s content – often considered more important than on-page strategies.
Promoting your website in forums is another effective off-page SEO tactic and can draw people in via visits and shared content. Forums also allow you to build trust amongst audiences and establish long-term relationships; make sure that when posting, it meets its audience – otherwise, you could waste your time and money by posting irrelevant topics!
Link building
Link building is one of the critical aspects of search engine optimisation. Google uses link building as part of their algorithm to determine search rankings; pages that rank high typically have 3.8 times more backlinks than pages ranking low on SERPs; however, many Augmentum Digital SEO Melbourne remain uncertain of an effective strategy for link obtaining due to Google changing how it recognises websites by taking into account both quantity and quality inbound links when ranking sites.